fall in the city

fall in the city

YIP is a hyper-local brand. Every piece in our line is designed, made, packed and shipped in the great city of Long Beach, California. For our first on-location shoot, we let the kids loose in Long Beach’s East Village, home to some amazing street art by the likes of world renowned and local artists like Felipe Pantone, Dabs Myla and Dave Van Patten. From vibrant murals to vintage cars in urban alleyways, the East Village was the ideal setting for our do-anything, go-anywhere clothes and perfectly encapsulates Long Beach’s creative spirit and raw beauty.
layering for the holidays

layering for the holidays

We might not get snow here in Southern California, but that doesn't stop us from bringing out the fleecy layers and hot chocolate once winter rolls around! Here are some...

our first pop up!

our first pop up!

Well guys, we did it: we had our very first pop up event at The Land of Nod at South Coast Plaza! It was so great hanging with all the...

fuss-free halloween

fuss-free halloween

Fun fact: Halloween is Krysta’s favorite holiday. Another fun fact: our basics can easily be transformed into some of the comfiest costumes your kids will ever wear. Goodbye harsh, itchy...