fall in the city
YIP is a hyper-local brand. Every piece in our line is designed, made, packed and shipped in the great city of Long Beach, California. For our first on-location shoot, we let the kids loose in Long Beach’s East Village, home to some amazing street art by the likes of world renowned and local artists like Felipe Pantone, Dabs Myla and Dave Van Patten. From vibrant murals to vintage cars in urban alleyways, the East Village was the ideal setting for our do-anything, go-anywhere clothes and perfectly encapsulates Long Beach’s creative spirit and raw beauty.